1.-/g: How We Made Swiss CBD More Accessible

Cowboy, let me tell you a story. Not some saloon tall tale, but a real slice of history from the Swiss CBD market. When we rolled in with our dusty wagons and our sheriff’s star, Swiss CBD was selling for between 8.- and 15.- per gram. That was the norm. No one questioned it. And no one dared to say out loud what everyone was thinking: at those prices, only the wealthy could afford to smoke legally.

The Market Before Us: A Polite Cartel

Think back to 2018–2020. CBD was booming in Switzerland, with shops popping up all over Geneva, Lausanne, Zurich, and Bern. Everyone was charging high prices; everyone was playing by the same rules. Not an official cartel—just a tacit agreement among well-mannered people. They were selling you indoor flower for 12.-/g and hash for 15.-/g, all with the smile of a shopkeeper who knows he has a monopoly.

The smoker, for his part, was doing the math. 10 grams a month? 120 bucks. 20 grams? 240. At that price, many turned to the black market. Not by choice, but out of necessity.

A market that charges high prices just because it can isn’t a free market. It’s a toll road.

The simple idea that no one dared to voice

The Sheriff looked out at the Vaud countryside, the Pre-Alps behind St-Légier, and the climate that’s the spitting image of certain regions in the south of France. And he asked himself THE question: Why grow indoors in a country that has free sunshine and fertile soil?

Honest answer: because indoor growing yields are more predictable, the product looks more appealing to buyers, and it allows large-scale producers to justify high prices. It worked as long as no one disrupted the model.

So we broke it.

Our challenge: outdoor activities for 1.- per gram, no nonsense

We put together Wild Wild Weed with a simple set of guidelines:

• Outdoor cultivation only, in the canton of Vaud and the surrounding area.
• Strict compliance with the LStup: total THC below 1%, laboratory testing.
• A single price of 1.-/g on all our flowers.
• Trim —the only indoor category we carry—is sold at an even lower price because it’s a byproduct.

No flashy packaging, no contrived stories about “unique genetics developed over 15 years by a Tibetan monk.” Just Swiss flowers, grown outdoors, inspected, and sold at the price a normal agricultural product should cost in a normal agricultural country.

Reactions from the community

Not everyone was happy about it, I might as well tell you. Some colleagues cried “dumping,” while others swore that at that price, it had to be junk. The Sheriff invites them to have the COAs tested at the lab—the test results are right here, public, and honest. Outdoor weed has nothing to be ashamed of compared to a 12-ball indoor strain. It just has a different profile and different production costs.

And what about the customers? They voted with their feet. Longtime smokers, connoisseurs, and people who had stopped buying legal CBD because of the price have come back. Many are now regulars at the Cannabis King shop in St-Légier, where our products are sold.

How This Has Changed the Swiss Market

Today, several Swiss shops offer “budget” lines, while others have lowered their prices for indoor products. Not because we forced them to—but because the market has realized that informed customers shop around. We didn’t revolutionize Switzerland all on our own, but we did push the envelope. And we’re proud to say so.

Want to experience democratization firsthand? Come check out our outdoor flowers for 1.-/g, discover Wild Wild Hash, or stop by the Cannabis King St-Légier store. The Sheriff loves curious customers—they’re the ones who keep the cartels on their toes.

— Sheriff Blackwood, *Wild Wild Weed*